White Hat VS Black Hat SEO

What is a white hat SEO?
As the name suggests, white hat SEO is the correct way of implementing Brisbane SEO strategies into your website that one may carry out to increase their own site’s traffic naturally without any dodgy tactics. Google will be providing regular updates on its policies for legalities in online performance. Every process to increase traffic or boost online awareness which doesn’t violate those policies is called a White Hat SEO process.

White Hat SEO techniques
• Guest blogging
• Proper link building
• Keyword analysis and implementing them strategically on-page
• On-page optimisation
• User experience enhancement
• Better content marketing strategies
• Amazing content
What is a black hat SEO?
On the contrary, a black hat SEO technique is one that increases a site’s traffic and ranking by means that violate search engine policies and terms. It is an illegal way of gaining visibility. At times, a site which has done black hat techniques will be penalized and banned from all the search engines if found. An example of a black hat technique is keyword stuffing. If your keyword is SEO Brisbane and it is used unnecessarily over and over to gain the advantage of Google’s keyword centric crawling, the act is a black hat SEO technique and is not recommended to rank your Brisbane SEO agency higher in search.
Black hat SEO techniques
• Keyword stuffing
• Content Automation
• Hidden links
• Cloaking
• Article spinning
• Link farms
• PBN networks
• Paid Guest posting
Grey hat SEO
These are those members who are trapped in between white hat and black hat techniques. The processes carried out will be technically white hat but ethically wrong. For instance, creating a new social media and running it for a long period after which including links to the main site will be technically legal but ethically questionable.